IDDA Programme Introduction

Better Understanding of IDDA, plan for your future in Digital Art field.


Programme Aim

The IDDA programme intends to provide students with broad understanding and training in imaging design through in-depth knowledge and variety in digital art. Our programme also equips students with a solid skill in imaging and photographic design and critical approach to evaluate different visual forms as a means to artistic expression under the context of contemporary local and international culture. Through the study, students can acquire competency in imaging design with expertise in conception exploration in artistic creation.


Career Prospects

With the Bachelor of Fine Arts (Hons) in Imaging Design and Digital Art (BFAHIDDA). Graduates of this programme could engage in various aspect of the local creative industry such as:

• Alternative Imaging design and Production

• Art and Design Studio

• Digital and Media Art

• Exhibition and Curatorship

• Experience Design

• Photography Studio

• Video Production.


Further Studies

With the Bachelor of Fine Arts (Hons) in Imaging Design and Digital Art (BFAHIDDA). Graduates of this programme could further study in Hong Kong or overseas for postgraduate degrees in:

• Curatorship

• Digital Art

• Experience and Exhibition Design

• Imaging/Photographic/Video Design and Production

• Installation Art

• Visual Design


For the programme details: https://ca.ouhk.edu.hk/page/idda/#website


© BFA (Hons) in Imaging Design & Digital Art | Department of Creative Arts

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