What will be the career prospect after I graduate?
Graduates of this programme could further study in Hong Kong or overseas for
postgraduate degrees in:
• Curatorial Studies
• Digital Art
• Experience and Exhibition Design
• Imaging/Photographic/Video Design and Production
• Installation Art
• Visual Design
What do this programme IDDA provide?
It provides the HKDSE and Associate Degree/Higher Diploma holders with a new spectrum of understanding to explore in the changing field of imaging design with the knowledge and perspective gained from digital art aspects. Students could be exposed to the learning experience to become imaging designers and visual artists with professional knowledge and competency in digital and media art manipulation.
How do this BFA (Hons) programme be offered and launched?
The BFA (Hons) programme is offered in the Department of Creative Arts, School of Arts & Social Sciences, The Open University of Hong Kong. The Department has a renowned faculty with professional knowledge and expertise as well as advanced art studios and laboratories. These could provide a good and exciting learning atmosphere for effective training of talents in the field.
How is the duration and mode of study?
The programme can be completed in 4 years of the full-time face-to-face mode for
JUPAS (code: JSSU15) & Non-JUPAS
(code: BFAHIDDAJ1) applicants and 2 to 3 years
(code: BFAHIDDAJS) of the full-time face-to-face mode for non-JUPAS senior year entry.
What is the rationale/philosophy of the IDDA programme?
The programme Bachelor of Fine Arts (Hons) in Imaging Design and Digital Art (BFAHIDDA) is focused to provide graduates with competency in shaping the fast-changing nature of digital art within the contemporary context of imaging design.
It provides students with board understanding and training in imaging design through in-depth knowledge and variety in digital art. The programme also equips students with a solid skill in imaging and photographic design and critical approach to evaluate different visual forms as a means to artistic expression under the context of contemporary local and international culture. Through the study, students can acquire competency in imaging design with expertise in conception exploration in artistic creation.
What are the Programme aims?
The IDDA programme aims to provide an articulated ground for imaging design and digital art with visual exploration. Students will gain in-depth knowledge and skills with conceptual frameworks in professional practices. They will be nurtured in an environment that opens to new ideas and creative possibilities. These provide graduates with competency in shaping the fast-changing nature of digital art within the contemporary context of imaging design.
What are the Programme Intended Learning Outcomes (PILOs)?
(a) appraise the aesthetics of images as well as other visual forms and apply the knowledge to art criticism;
(b) apply concepts and theories in research for new possibilities in the development and production of creative works;
(c) integrate digital technologies creatively in the making of new forms of imaging and media art;
(d) master the professional skills in contemporary imaging design and digital art practices; and
(e) critically evaluate theories in visual design and digital art as means to artistic expression under the context of contemporary local and international culture.
What is the Programme Structure of IDDA?
The programme of BFA (Hons) in Imaging Design and Digital Art will be divided into 3 main topics:
i) Imaging Design,
ii) Visual Design Studies, and
iii) Digital Arts.
Students must complete 160 credits of which 40 credits should be taken from General
Education, English Language Enhancement, and Outside Discipline courses:
• 120 credits from Core Courses
• 20 credits from General Education courses
• 10 credits from English Language Enhancement courses
• 10 credits from Outsides Disciplines courses
What are the Professional Recognition of the programme?
Upon completion of the IDDA degree programme, students are eligible to apply the
memberships of the following professional bodies:
• The Royal Photographic Society (RPS)
• Hong Kong Institute of Professional Photographer (HKIPP)
• The Photographic Society of Hong Kong (PSHK)
• Photographic Society of America (PSA)
• Professional Photographers of America (PPA)
• Chartered Society of Designers (CSD)
• The Hong Kong Designers Association (HKDA)