Why choose our Bachelor of Fine Arts (Hons) degree?


The IDDA programme aims to provide an articulated ground for imaging design and digital art with visual exploration. Students will gain in-depth knowledge and skills with conceptual frameworks in professional practices. They will be nurtured in an environment that opens to new ideas and creative possibilities. These provide graduates with competency in shaping the fast-changing nature of digital art within the contemporary context of imaging design.


Upon completion of the programme of BFAHIDDA, students will be able to:

  • appraise the aesthetics of images as well as other visual forms and apply the knowledge to art criticism;

  • apply concepts and theories in research for new possibilities in the development and production of creative works;

  • integrate digital technologies creatively in the making of new forms of imaging and media art;

  • master the professional skills in contemporary imaging design and digital art practices; and

  • critically evaluate theories in visual design and digital art as means to artistic expression under the context of contemporary local and international culture.